Traction Capital currently owns two businesses.
We are proud of both our businesses and would love to be able to share more of the story of those companies with you.
If you are an owner considering selling your business, we would happily make introductions to the folks we bought those businesses from so that you can hear directly from them what it is like to work with us as a partner.
The first business we acquired is SeaWestern, Inc. The company is based in Kirkland Washington. SeaWestern has been in business since the 70’s. We acquired 75% of the company from two 2nd generation owners. SeaWestern is a distribution business that sells PPE and tools to fire departments in Washington, Oregon, Idaho, Alaska, Montana, Wyoming, and Colorado. Since we acquired SeaWestern in October of 2018, the business has grown from $15million in sales to $25million in sales. The infrastructure of the business has dramatically improved and we feel very lucky to partner with the previous owner Steve Morris to help take SeaWestern to the next level.
We have refined the infrastructure of the company by implementing Oracle’s NetSuite ERP to help improve our processes and give our sales reps better data to help serve our customers.
The second company we acquired is called Swag Tool Company, LLC. The company does business as SWAG Off Road. We acquired 90% of SWAG in October of 2019. Our primary sales channel is through our website (www.swagoffroad.com). 80%+ of our sales come through this channel and are direct to the end user whether it be a business or a home hobbyist. The business designs and sells light duty tools for the metal fabrication industry. The business has experienced tremendous growth this year and has benefited from the trend of consumer purchasing rapidly moving towards e-commerce.
Our focus at SWAG is to continue to develop high quality new products that solve a need for our end customers while at the same time providing industry leading customer service to our customers.