Our Businesses

Traction Capital currently owns two businesses.

We are proud of both our businesses and would love to be able to share more of the story of those companies with you.

If you are an owner considering selling your business, we would happily make introductions to the folks we bought those businesses from so that you can hear directly from them what it is like to work with us as a partner.

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ACQUIRED OCTOBER, 2018

SeaWestern is a family owned and operated company serving Firefighters in the Western US for 40+ years.

Traction acquired 75% of the business from two 2nd generation owners. The infrastructure of the business has dramatically improved and we feel very lucky to partner with the previous owner, Steve Morris to take SeaWestern to next level.

Since the acquisition, headcount has nearly doubled and we have increased sales by 35%.

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ACQUIRED OCTOBER, 2019

The second company we acquired is called Swag Tool Company, LLC.  Our primary sales channel is through our website (www.swagoffroad.com). 80%+ of our sales come through this channel and are direct to the end user whether it be a business or a home hobbyist. The business designs and sells light duty tools for the metal fabrication industry.

The business experienced tremendous growth in 2020 and has benefited from the trend of consumer purchasing rapidly moving towards e-commerce. 

WE'D LOVE TO CHAT.