We Are

WE ARE

Our Businesses

Serving Fire Departments in the Western US for 40+ Years

Doing Ordinary, Extraordinary

Investing, Partnering and Stewarding

Traction is a small, focused private investment firm located in Seattle, WA. We look to acquire family-owned, strategically positioned businesses in the Western US with $2 million to $10 million of EBITDA. Unlike the traditional private equity model, Traction looks to provide permanent capital and be long-term owners.

What Makes Traction Different?

Traction Logo

Private Equity

Search Fund

C-Suite Operating Experience

•5th Generation Business Owner
•Lifetime CFO
•Small Business leaders

•Sometimes – most often board seats

•Searchers don’t typically have this experience

Valuation

•Fair & Flexible

•High Valuation
•Varies

Ownership Period

•Long-term, no intention of selling
•5-7 years depending on the fund structure
•Varies

Plan for Sustained Profitability

•Invest in resources to grow the business
•Cut expenses (often headcount)
•On the job learning

Legacy Preservation

•We understand the importance in protecting the previous owner’s brand
•Not at the top of the list
•Not at the top of the list

WHAT MAKES TRACTION DIFFERENT?

C-Suite Operating Experience

Traction Logo
•5th Generation Business Owner
•Lifetime CFO
•Small Business leaders

PRIVATE EQUITY

•Sometimes – most often board seats

SEARCH FUND

•Searchers don’t typically have this experience

Valuation

Traction Logo

•Fair & Flexible

PRIVATE EQUITY

•High Valuation

SEARCH FUND

•Varies

Ownership Period

Traction Logo

•Long-term, no intention of selling

PRIVATE EQUITY

•5-7 years depending on the fund structure

SEARCH FUND

•Varies

Plan for Sustained Profitability

Traction Logo

•Invest in resources to grow the business

PRIVATE EQUITY

•Cut expenses (often headcount)

SEARCH FUND

•On the job learning

Legacy Preservation

Traction Logo

•We understand the importance in protecting the previous owner’s brand

PRIVATE EQUITY

•Not at the top of the list

SEARCH FUND

•Not at the top of the list